Paired baseline performance as a behavioral ideal
نویسندگان
چکیده
منابع مشابه
Method to Their Madness: Dispelling the Myth of Economic Rationality as a Behavioral Ideal
Although not immediately apparent, the discipline of behavioral finance is rapidly adopting an implicit prescriptive agenda. Behavioralfinance does not merely describe financial market reality, it shapes it. Economic rationality is taken as the ideal toward to which individuals 'should' strive. In this paper I show that, as a behavioral ideal, economic rationality is unjustified both from a str...
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ژورنال
عنوان ژورنال: Journal of the Experimental Analysis of Behavior
سال: 1981
ISSN: 0022-5002
DOI: 10.1901/jeab.1981.35-355